National Sunglasses Day 2024

Gear Up, Shades On

Celebrate Sports Sunglasses and Share the Message of UV Protection on National Sunglasses Day

Brought to life by The Vision Council, the leading trade association for the optical industry, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays. 

Protect Your Eyes, Optimize Your Performance with Sports Sunglasses

In the spirit of warmer weather, more outdoor time, and the world’s best athletes descending on Paris, The Vision Council is excited to celebrate National Sunglasses Day by spotlighting sports sunglasses and eyewear that provide protection and enhance performance. 


The Vision Council encourages people everywhere to participate in National Sunglasses Day by posting on social media channels using the official hashtag #NationalSunglassesDay and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on X. 


The Vision Council has created new downloadable marketing assets, including sample social media graphics, web banners, posters, logos and more. To access to the new materials, visit here.


Questions regarding the campaign can be directed to Chelsea Pillsbury at

New Report Highlights Usage and Benefits of Sports Sunglasses

The Vision Council recently released findings from a survey on adults’ sports sunglass usage and preferences. The report, Focused inSights 2024: Sports Sunglasses explores sunglasses designed specially for outdoor sports and physical activities and reveals insights into the demographics, purchasing habits and product characteristics that matter most to sports sunglasses users.

Key takeaways include:

  • About one in ten U.S. consumers own sport sunglasses. Among those who own sports sunglasses, men are three times more likely to own them compared to women.
  • Consumers are typically satisfied with sport sunglasses that they own. Among them, about 86% are satisfied with their purchase, with features like UV protection, style, fit and polarized lenses driving customer satisfaction.
  • Consumers who own sport sunglasses see the value in them, as they frequently use them during outdoor sports activities (89%). Sport sunglasses are used most of the time for hiking (40%), running (35%), biking (35%) and fishing (35%). 

Download a summary of the report here!

Download the full report here!

Gear Up, Shades On for National Sunglasses Day

Resources for Eyecare Professionals

Visit the materials page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales and help educate your audience about the importance of sunglasses and UV-protective eyewear.


General Public

Sunglasses aren’t only for sunny summer days. Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. On June 27, don’t forget to celebrate National Sunglasses Day and wear your favorite sunglasses that help you enjoy sports and outdoor activities. Share a sunglass selfie to social media using the hashtags #NationalSunglassesDay and follow The Vision Council’s social media accounts for more surprises, including sunglasses giveaways.



Add National Sunglasses Day to your editorial calendar and share the message through your outlet, as well as on your social media networks by tagging #NationalSunglassesDay. Check out the press materials in our toolkit now! Included you’ll find copies of our press releases, FAQs and talking points.  

Pick Your Perfect Pair

With thousands of styles from hundreds of brands at every price point, there is a perfect pair of shades for everyone. Use this guide to help select a pair of sunglasses best suited to fit your personal needs and style.


Want to learn more? 

Check out our blog and recent press releases to stay up to date on the latest eyewear trends and news.