Back to School Eye Health

Free Toolkit Available to Help Eyecare Professionals and Community Partners Spread Awareness Alexandria, Va., July 28, 2025 — The Vision Council Foundation today announced the launch of its 2025 Back-to-School Eye Health Campaign, a nationwide initiative encouraging families to prioritize comprehensive eye exams and healthy vision habits as the new school year begins. The campaign […] Download Our 2025 Toolkit

Early this past summer season, The Vision Council Foundation kicked off National Sunglasses Day celebrations with quite a few exciting announcements. From educational resources to new partnerships and events in the country’s two busiest cities, National Sunglasses Day 2025 shined a light on the importance of wearing UV-protective eyewear to safeguard long-term health. Consumer Activations […] 2025 National Sunglasses Day Campaign

Alexandria, VA – June 25, 2025 – Sunglasses may be a hallmark of personal style, but eyecare professionals and health experts agree: their most important role is protection. In anticipation of National Sunglasses Day celebrations on June 27, The Vision Council Foundation, the philanthropic arm of the leading trade association for the optical industry, is […] Celebrating National Sunglasses Day

As the sun shines brighter and the days grow longer, National Sunglasses Day is a timely reminder of the importance of protecting your eyes, not just making a fashion statement this summer season. While many of us reach for our favorite shades before heading outside, few stop to consider the real reason behind the June […] National Sunglass Day this Summer