National Sunglasses Day 2023

Join the Movement

Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day

Brought to life by The Vision Council, the leading trade association for the optical industry, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.

Show Your #SolarFlair

The Vision Council encourages members and the industry at large to participate in National Sunglasses Day by posting on social media channels using the official hashtags, #SunglassSelfie, #SolarFlair and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.


The Vision Council has created new downloadable marketing assets, including sample social media graphics, web banners, posters, logos and more. For access to the new materials, visit here.


Please direct any questions regarding the campaign to Chelsea Pillsbury at

Pick Your Perfect Pair

With thousands of styles from hundreds of brands at every price point, there is a perfect pair of shades for everyone. Use this guide to help select a pair of sunglasses best suited to fit your personal needs and style.


Want to learn more? 

Check out the latest content on trends for sunglasses for every application on our blog!


Get Involved In Preparation for the Next National Sunglasses Day!

Sunglass companies

Visit the Materials page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales.



Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. And by National Sunglasses Day, wearing them will be a regular habit. On June 27, don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to social media.



Add National Sunglasses Day to your editorial calendar, so you can share the message through your outlet and on your social media networks tagging #NationalSunglassesDay.