See What Matters
Build Healthy Vision Habits for the Entire Family
Healthy vision habits start at home and are reinforced in schools and communities.
Through See What Matters – Empowering Education, The Vision Council Foundation offers free resources to help parents, educators, and eyecare professionals prioritize eye health year-round, with special resources to help children see their best.
Download one of The Vision Council Foundation’s free toolkits to learn more about childhood myopia, prepare for an eye exam, and promote clear vision at school and at home.
For Schools and Parents
Make eye health a priority for kids
- Myopia fact sheet
- Family eye exam checklist
- School vision screening postcard
For Eyecare Professionals
Help patients keep clear vision top of mind
- Brochure
- Poster
- Ready-to-use social media posts
- Printable bookmark
For Media and Industry
Learn the facts
- Fact sheets about myopia and children’s eye health
- Campaign press release
Access Discounted Print Materials
The Vision Council Foundation has prepared print on-demand materials to help promote National Sunglasses Day. If you would like to order some for your office or practice, check out the VistaPrint ProShop.
Make the Most of Your Toolkit
Step 1 — Share on Social Media
Post this back-to-school season using #SeeWhatMatters. Tag The Vision Council so we can amplify your posts and feature your content.
Step 2 — Be the Example
Make a plan to get your eyes checked and encourage a friend to do so too!