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The Vision Council brings the power of sight to all through education, government relations, research, and technical standards. A leading advocate for the optical industry, the association positions its members to deliver the eyewear and eyecare people need to look and feel their best. Vital to health, independence and safety, better vision leads to better lives. 


Latest Information for the Media

The Vision Council Foundation Launches 2025 Campaign Encouraging “Better Vision for Better Lives”

Alexandria, Va., Nov. 26, 2024— The Vision Council Foundation is proud to announce the launch of its 2025 campaign, Better Vision for Better Lives, an ambitious initiative designed to increase access to vision care products and services as a critical component of overall health and well-being. Through this campaign, the Foundation aims to bring vision […] Better Vision for Better Lives 2025 Campaign

EyeMed Vision Care® and The Vision Council Foundation Join Forces to Increase Eye Health Awareness and Advocacy 

Cincinnati, Ohio & Alexandria, VA, November 13, 2024 – EyeMed Vision Care® and The Vision Council Foundation have established a partnership focused on their shared mission to drive the optical industry forward by raising public awareness and advocacy on the importance of overall eye health. This multi-phased collaboration brings together both organizations to develop and launch a unique series of […] EyeMed and The Vision Council Foundation Join Forces

Veteran-Owned Eyewear Companies to Support This Veterans Day

Veteran’s Day is observed on November 11 to honor the individuals that have served in America’s military. This year, The Vision Council Foundation would like to call attention to veteran-owned eyewear companies and encourage you to support their businesses. By shopping at a veteran-owned business, you show gratitude to those who have protected our country […] Support Veteran-Owned Eyewear Brands This Veteran’s Day

Celebrating National Scholarship Month: The Opening Your Eyes Scholarship Fund Supports the Next Generation of Opticians

November is National Scholarship Month and The Vision Council Foundation is excited to celebrate by shining a spotlight on our Opening Your Eyes Scholarship. The Opening Your Eyes Scholarship is a fund designed to provide financial assistance to members of underrepresented communities interested in pursuing a career in the optical industry as a licensed optician. […] Celebrating National Scholarship Month

Media Contacts

Chelsea Pillsbury
VP, Marketing & Communications
cpillsbury@thevisioncouncil.org

Tori Hyndman
Director, Communications
vhyndman@thevisioncouncil.org