Our Vision
Empowering People Everywhere to See and Look their Best
The Vision Council Foundation is committed to solving the industry’s biggest challenges: industry growth and public awareness.
We strive to empower patients and consumers via public interest campaigns supported by critical market research, and to grow the optical industry through career path programming and scholarships.
Vision
A future where vision care is recognized as healthcare, and everyone has the knowledge, access, and opportunity to make informed decisions about their eye health.
Mission
Empowering people everywhere to see and look their best, The Vision Council Foundation strives to improve eye health access through public education campaigns and critical market research, as well as optical industry career path programming and scholarships.